We’re pleased to share a live broadcast segment from 9NEWS reporter Matt Renoux, who reported from the ranch this morning covering the reopening of Evergreen cabin following the East Troublesome Fire. The segment features an interview with ranch leadership about the fire’s impact on the property, a walkthrough of the rebuilt cabin, and a mention of the ranch’s partnership with Locke + Co., which incorporates charred aspen tree discs from the fire. The segment also looks ahead to the future rebuild of the ranch’s historic barn.
The segment aired nine times throughout the morning, reaching a total of 101,000 viewers, with a digital reach of more than 1.6 million. It was subsequently syndicated by Yahoo News, reaching an additional 379 million digital readers.
